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New Homes Magazine: Modern Love (excerpt) New Homes Magazine Chicago is a bustling urban center, a great American city that was an important incubator for, if not the birthplace of, modern architecture. So it only makes sense that the housing its developers build as we enter a new millennium should be designed for 19th century London. That, at least, seems to be the logic of countless builders, who replicate the same old styles in project after project. Some argue that buyers simply don’t want anything too modern or too original when it comes to their homes. Some say they’ve found a pseudo-Victorian formula that works, so why take a chance on something different? The real estate boom of the ‘90s has to a small degree countered the arguments of builders and brokers against originality. At least some brokers, bankers and builders are beginning to see an advantage to developments that can be separated from the crowd in a market that has seen an abundance of product and slower sales. Most new residential projects remain fairly boring from an architectural standpoint, with one hard to differentiate from the next. But as the following photo illustrate, there is a small, perhaps even growing, movement here to build something new under the sun.
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